Breastfeeding/Chestfeeding Friendly Designation

Health care providers play an integral role in promoting and supporting the decision to breastfeed/chestfeed. Promotion and support begins during preconception care and continues through prenatal, postpartum, and ongoing care of the pregnant person, the infant, and the family. Providers are vital sources of expertise to communicate the advantages of Breastfeeding/Chestfeeding and the risks of not breastfeeding/chestfeeding, help promote exclusivity, and enable long-term breastfeeding/chestfeeding success based on the parent’s intentions. Becoming designated as a Breastfeeding/Chestfeeding Friendly Practice indicates dedication to improving and establishing optimal maternity and newborn care in support of breastfeeding/chestfeeding. This designation provides opportunities to promote the quality of your services to your community.

To find a Breastfeeding, Chestfeeding and Lactation Friendly Practice near you, please visit: